A Life of Passion
A Life of Passion
As a Marketing Communications tutor, I get a lot of questions about how to start a career in digital marketing. While I could give answers to all those students individually, I believe by writing this blog post I can help multiple students who would otherwise be hesitant or shy to ask this question and those […]
Having a responsive website in 2020 is a given. If you don’t have one, how are you even in business? Similarly, SEO is the oxygen of your website but a lot of business owners fail to realise this, not taking advantage of a free tool available to them to boost their customer reach. Through Search […]
The most pressing question of the decade: Will robots replace humans? Are we heading towards Robonomics? We have all grown up watching movies such as The Terminator, Star Wars, Chappie, RoboCop amongst many others, that have rooted in us the fear of being replaced by robots. This fear of being the subservient one has considerably […]
Time- 3-4 minutes The Economist claims that data is the oil of the digital era, and rightly so. If Amazon, Apple, Facebook, and Microsoft are the five most valuable firms in the world, then we can confidently establish that data is the king. Artificial intelligence(AI) learns from data to train algorithms that we use to […]
Time- 4-5 minutes Is Artificial Intelligence the Janet from The Good Place? Don’t we all love when we visit our favorite coffee shop and the barista remembers our order or when we visit our favorite store and the store employee greets us by saying our name. It adds personalization and familiarity to the conversation. Have […]
In very simple words, personal branding sets you apart from the rest of the crowd. If you are not convinced, read on! In the world dominated by social media, everything and everyone is just a click away. Having a personality in person is important but having a personality online can help you influence thousands of […]
Time- 5-8 minutes Have you ever considered using different ways to introduce yourself on LinkedIn? Back in University, I remember going to career and employment advisors for creating an impressive LinkedIn profile. After creating a LinkedIn profile, I was really happy and hopeful that opportunities would flow in but did they really? No. Although I had […]
Time Duration: 10-12 mins read The last post focused on the new Facebook newsfeed update and Influencer marketing. If you have read the last post, then I am sure you would have started thinking about making videos and using influencer marketing as an integral part of your marketing strategy. In this article, we will focus on the […]
As I have always said Digital Marketing is an ever-changing field and so, you need to be constantly updated about “what’s trending.” I waited until mid-January to write this post because by now a lot of companies have announced the changes that they are going to make in 2018. The most important one of them […]
