A Life of Passion
A Life of Passion
As a Marketing Communications tutor, I get a lot of questions about how to start a career in digital marketing. While I could give answers to all those students individually, I believe by writing this blog post I can help multiple students who would otherwise be hesitant or shy to ask this question and those […]
Time- 3-4 minutes The Economist claims that data is the oil of the digital era, and rightly so. If Amazon, Apple, Facebook, and Microsoft are the five most valuable firms in the world, then we can confidently establish that data is the king. Artificial intelligence(AI) learns from data to train algorithms that we use to […]
Time- 4-5 minutes Is Artificial Intelligence the Janet from The Good Place? Don’t we all love when we visit our favorite coffee shop and the barista remembers our order or when we visit our favorite store and the store employee greets us by saying our name. It adds personalization and familiarity to the conversation. Have […]
Time- 5-8 minutes Have you ever considered using different ways to introduce yourself on LinkedIn? Back in University, I remember going to career and employment advisors for creating an impressive LinkedIn profile. After creating a LinkedIn profile, I was really happy and hopeful that opportunities would flow in but did they really? No. Although I had […]
Time Duration: 10-12 mins read The last post focused on the new Facebook newsfeed update and Influencer marketing. If you have read the last post, then I am sure you would have started thinking about making videos and using influencer marketing as an integral part of your marketing strategy. In this article, we will focus on the […]
As I have always said Digital Marketing is an ever-changing field and so, you need to be constantly updated about “what’s trending.” I waited until mid-January to write this post because by now a lot of companies have announced the changes that they are going to make in 2018. The most important one of them […]
Social Media Marketing is not like accounting where the rules were set years and years ago and since then only slight modifications have taken place. In fact, Social media marketing is one of the most dynamic fields that I know of and a necessary marketing channel for businesses today. What is trending today may be […]
Did you check out the new Emoji slider introduced by Instagram? I am absolutely in love with it and all the new features that Instagram has been introducing lately starting from different fonts to the GIF’s. More followers, increased engagement and more revenue! These new Instagram features provide you with the right opportunity to […]
